Everyone likes feeling like they have a choice but how much choice is too much? Nowadays we have simply too much to choose from. Looking for a book? You can check out the iBooks Store or pick up your Kindle and there are millions of titles to choose from.
How many times have you said, thought or heard the words “There’s just too much to choose from”?
Psychologists call this the ‘Paradox of Choice’. In his book of the same title, Barry Schwartz explains that an abundance of choice leads to an inner paralysis, poorer decisions and discontent.